Coffee: come for the jolt, stay for the people

On March 25, 2010 by WO

If I was going to give a presentation at Ignite Phoenix, it would probably be about something like this. Missed this year, but there is always next.

Coffee Map


It makes the world go ’round. The life-blood of our mortal beings. We need it to help us get through the day. Without it we are “not us”. Well, that is not the coffee, but the caffeine in coffee. A legal drug.

Many people drink coffee because they love it, and they will many times drink it black.
Other people need the caffeine kick, and they like to drink Quad Venti 6 pump raspberry 8 pump white chocolate extra whipped cream white chocolate mochas, oh and some extra caramel on top of the whipped cream. I think it is safe to say, they aren’t even tasting the coffee, really.

However, they may be “experiencing” coffee. I have found that coffee is all about the people. From the baristas serving it, back to the roasters, back to the importers, and on to the farms, coffee is always about people. right now, about 2 million people, world-wide, make their living somewhere in the coffee industry.

Right now, I am enjoying a cup of coffee. Ethiopia Sun-Dried Yirgacheffe (thank you Melody for sending me some), to be exact. It took about 75 coffee beans to make this cup. Making one 8-10 cup pot a day, will use about 1 pound of coffee per week. It takes a mature coffee tree, a full year to produce enough coffee cherries to make just over 1 pound of roasted coffee beans. A fast, experienced picker, can pick the 4000+ red, ripe cherries needed for a pound in 10-15 minutes. And that is just the labor for picking the coffee. I didn’t go into the multiple hand-sorting quality checks, during the coffee processing. What about the off-season cultivating, pruning, nurturing, planting of coffee trees.  Some entire communities are built around the coffee growing industry. They work there. Live there. Children play, work, and go to school there. Many coffee companies are helping fund medical clinics, schools, and water wells, to help create a better living environment for these communities.

Whether it is working with the farmers, at Cartel Coffee Lab for a “Clover Brewing Experience”, meeting someone new at Starbucks, tweeting around the world with some cool coffee people, or sitting with a loved one at home enjoying a cup as the morning begins, Coffee is about people.

The great Howard Behar once said “We are not in the coffee business serving people. We are in the people business serving coffee.”

…just my 2 beans

This is my entry into the Ignite Phoenix 6 tickets contest on

4 Responses to “Coffee: come for the jolt, stay for the people”

  • Darkkatpouncing

    This struck me as a very grounding article. Very homey very centered. Your words represent how I feel about coffee. I’m excited to see your blog up and running! 🙂

  • Great post Warren! I now know a little bit more about coffee thanks to you. 🙂

  • Finally got a chance to read this WO 😉

    Good for you taking the time to come up with an idea, think it through, deliver it and hey, you even won the tickets!

    Great Post also!

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